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https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1533962160452-J6AAIL2VANXW1LBNP6UQ/AD-15.jpg Classified Ads https://www.erikorr.com/infographics daily 0.75 2019-01-17 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1547695351207-XD06XSRBR4G22QX03B8B/Conquest-Strategy-Infographic.jpg Infographics https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1547695037905-EN4XVRCRYCDG6EPSJANO/Content-2+Infographic.png Infographics https://www.erikorr.com/direct-mail daily 0.75 2019-01-31 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548904558605-U6EWXEPLP6ICA4RRIF2E/Mercedes-Benz-Mock-Up.png Direct Mail https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548904531269-VGM9I7LIRBZ2CYHO2SIM/LR-Discovery.png Direct Mail https://www.erikorr.com/corporate-documents daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548908795826-HXP1BQOCJR01ZW28LSWJ/Micromoments.png Corporate Documents View Micro-Moments & Mobile PDF https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548905943753-AMMO8FNP87TIF11KYS2H/Hyundai-Canada.png Corporate Documents View Hyundai Canada Oil, Tires & Brakes Campaign results PDF https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548908883305-MFEVS81G3D868Q04FY4Q/DigitalAdvertisement.png Corporate Documents View How to Create a Digital Advertisement PDF https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548905005988-YY4TCU4MVVHNQUADUFBU/FCA-Proposal.png Corporate Documents View Fiat Chrysler Automobiles Tier III Recall Clinic Campaign PDF https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548904955582-GECXGHPTXXG8S09O0Y9P/BMW-Proposal.png Corporate Documents View BMW RSVP Events Campaign Proposal PDF https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1548907230482-30LVOVFJ8S4XAJY0YRSQ/Shell-Capability-Statement.png Corporate Documents View J&L Marketing Digital Agency Capability Statement PDF https://www.erikorr.com/ui-ux daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1552528962195-71E3KY9NR4WT6QPDYBWC/Hyundai-Canada.png Automotive Hyundai Canada Coupon Campaign Much like the above Mopar Coupon campaign, the Hyuandai Canada Coupon campaign was built to drive service business to Hyundai dealerships. Auto Dealerships most valuable portion of the business is the service center. It has the highest return on investment, as many dealerships actually lose money on auto sales. The problem that many dealerships face is the assumption that dealerships are more expensive and inconvenient than their local mechanic or oil change spot. To counter that narrative, the Hyundai Canada corporate office contracted J&L Marketing to build a website that would connect car owners to a specific dealership and deliver discounts on services if they came to that dealer within a limited amount of time. Dealers were then able to drive more service business while focusing the efforts on typical service downtimes. Additional challenges on this project included Canada’s stricter privacy rules and the incorporation of a language toggle from English to French. https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1549386286977-D1IR4EOYSU10QMLHT5F3/Mockup.png Automotive Easy Car Buy Website The Easy Car Buy website was developed as a B2C product for dealerships. The concept was to design a white labeled marketplace website for a dealership’s inventory. The challenge which many dealerships face is a change in shopping habits by car buyers. Most buyers will shop and make a decision on a vehicle before ever stepping foot into a dealership. This is a dramatic change from the 3-5 dealerships visits customers used to make before deciding on a vehicle to purchase. We used familiar navigation and search tools which customers have come to expect when shopping online, but many dealership websites lack. The site kept the user corralled to the specific dealers inventory and allowed the dealership to assign specific, time limited incentives driving a sense of urgency, all while keeping the familiar feel of the aggregate sites such as cars.com, truecar.com, cargurus.com, autotrader.com, etc. Users are also able to enter and adjust their financing options, trade-in, credit score, etc. to update financing in real time on the site. In addition to the front end experience, on the back end, all users were tracked for insight into their shopping interests, financing situations and readiness to buy. Sales teams were then able to support the sales to those customers more efficiently. This data also assisted in the marketing teams efforts to serve remarketing ads and VIN specific ads across the web. This also allowed dealerships to track when an online interaction lead to a walk-in sale by a customer. Overall, Easy Car Buy became a successful product sold to many dealerships which helped drive sales when the dealers needed it most. https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1549386221168-JQCIWTHBQZLLX3JIW75B/DashboardMockup.png Automotive J&L Marketing Reporting Dashboard The J&L Marketing Reporting Dashboard is a B2B reporting dashboard on all aspects of the marketing services provided to automotive dealerships by J&L Marketing. The challenge that J&L Marketing faced was the growing pains of being a traditional direct mail company evolving into the new era by adding many digital products in to their line up. As well as auto dealerships skepticism that the marketing efforts were actually moving the needle on their sales. This led to a disconnect in tracking and reporting results across these many products and services and confusion on the part of the customers (dealerships). The solution our team built was a reporting dashboard that combined reporting on all J&L’s products. This incorporated direct mail, email, digital marketing, virtual sales events (the Easy Car Buy website seen above) and in store sales events. From this dashboard, dealers are able to see in great detail, all aspects of the marketing plans. Who and when customers were targeted. Exactly how they interacted with each marketing touchpoint and what ultimately drove them to buy. The insights from this reporting was invaluable. Not are dealerships able to hone their marketing efforts to be as efficient as possible, J&L had concrete proof that the marketing efforts were working. This level of transparency strengthened the relationship and retention of the dealerships with J&L Marketing. https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1552528894062-K6DJ3VR3LFWS959CVSBI/MABC-Mock-Up.png Automotive Mopar Mid-Atlantic Coupon Campaign Auto Dealerships most valuable portion of the business is the service center. It has the highest return on investment, as many dealerships actually lose money on auto sales. The problem that many dealerships face is the assumption that dealerships are more expensive and inconvenient than their local mechanic or oil change spot. To counter that narrative the Chrslyer, Dodge, Jeep, RAM corporate office contracted J&L Marketing to build a website that would connect car owners to a specific dealership and deliver discounts on services if they came to that dealer within a limited amount of time. Dealers were then able to drive more service business while focusing the efforts on typical service downtimes. https://www.erikorr.com/landing-pages daily 0.75 2022-05-31 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/090bf498-6d50-4e20-85ee-7f7a7caac7aa/LP-EdjSports.png Landing Pages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.erikorr.com/social-media daily 0.75 2022-05-31 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968678666-PDZM94OYMV6UIYM70X7U/NBA_BKN-BOX_4-20.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968678962-YJY82UASGTCOEDDPN8L4/NBA_CHI-MIL_4-27.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968730230-JV8IVOPFK8MIB1B56FGH/NBA_DAL-GST_5-26.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968730184-CAJQTKRMB2BRKNZX3QEB/NBA_GST-DAL_5-24.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968904016-VVGFO7WIZEJP3C5FKJFL/NHL_CAL-EDM_5-24.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968732947-HL3K3O6MV347OD4G21J2/NBA_PHI-TOR_4-20.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968904019-1Q1JOQK9ENFH321KH0T7/NHL_STL-COL_5-25.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969364355-Y36S9O0SYBTAH8G8IL9A/Countdown-to-Kickoff.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969390097-JE8PF38AC2XJ1RPIEGQB/UPDATE-Almanac.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969421197-4DH6T3RZQ29JX69DFR64/Pick-1-Instagram.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969488299-1ES21G8FUBHKGH1VTS2M/2021Draft-Instagram.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969512842-MS8RNULW99EYP7NSQHVU/Pick-4_Gardner_Ahmad-Sauce.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969576944-G2EPFSKL5JI0FE0JRLT6/Bills-Hot-Starts-Instagram.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969583599-AEMKJWPATD8PEZ6HVON7/Remaining-SOS.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969594133-YSABRWSAIL9XV70P3HNQ/Deceiving.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969607173-IUU192KBZ3KM8SF0ZJDF/1-DVOA.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969656219-XZHR998K9OL9GXMV0J4B/Post-Draft-Stock-Down.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969657057-JR0HXAC2WG071ZHQK23Y/Rookie-Projections.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969688708-9WPB9MVDBBZ931UM12QQ/Aiden-Hutchinson.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653969700007-L75WBAP1VNTAZUNT2GIQ/top5-WideReceivers.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1654532252391-33Y7PQX0LVUU6WQNP8IG/Jump-Webinar_10-29_v2.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1654532252502-RA6JYJI8GLT9DG5HLD2Z/Jump-Webinar_10-29.png Social Media https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1654532296467-3R0CV0NZR0VRATYB0X8A/2019-06_EdjFootballVarsity_Twitter.png Social Media https://www.erikorr.com/sports daily 0.75 2022-05-31 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/aea096da-14ac-42a6-986f-d59fd710b941/EdjSports-Mock.png Sports B2C - Make it stand out Edjsports.com EdjSports flagship B2C website developed to deliver the same cutting edge data that pro teams and sports betting syndicates have been acquiring from EdjSports for many years. The challenge was taking different inputs of sports data sourced internally and from outside vendors and incorporating them into a user friendly and engaging site for sports bettors, fantasy players and fans. The goal was to use EdjSports pedigree in sports data to deliver actionable data to users to help them with decision making in betting a playing fantasy. The site went through several iterations as we learned from the consumer and evolved the product. https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/be8be48e-237f-4867-9db6-6ef21fd39607/FO-Mock.png Sports B2C - Make it stand out FootballOutsiders.com Football Outsiders, one of the original purveyors of sports analytics and creator of the widely used DVOA metric, was acquired by EdjSports in 2018. The challenge faced by our team was to take a beloved website with a loyal fanbase and update it to current standards. While Football Outsiders was great at football statistics and analysis, they never had any designers as part of their organization. Their website was built as a labor of love by their founder Aaron Schatz. After EdjSports acquired them, there was finally resources and a team behind the site to give it the love it desperately needed. Unlike Edjsports.com, Football Outsiders had an existing site and user base. This allowed us to engage with the loyal users and gain insight into what was and wasn’t working. We took a long time to rebuild the site structure from the ground up, implementing new features and products, and creating a new subscription service, FO Plus. https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968018565-ECKAMBB7HN5950J1MGB9/EdjSports-1.png Sports B2C https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968018489-5HHZWV88PXZQZRAGQKKN/EdjSports-2.png Sports B2C https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653968019708-1P7HONXXQ2JYESKQE2HJ/EdjSports-3.png Sports B2C https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653966230450-UD9T4WNIPWQ3CI8RBUQV/FO-1.png Sports B2C https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653966230778-WMYYNYZ2046TP9FFD89F/FO-2.png Sports B2C https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653966232199-632QDP0PZFTO3YPQYKLJ/FO-3.png Sports B2C https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653966232544-MRZUDS09FQWUWVWFREYV/FO-4.png Sports B2C https://www.erikorr.com/sports-b2b daily 0.75 2022-05-30 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/9c357c68-17cb-4cbc-8b15-528af365f024/Coaching-Customization-iPad-Mockup-1-1024x635.png Sports B2B - Make it stand out EdjVarsity Coaching Customizations https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653943010587-8YXNGJXLLGS4QUR4GO28/Playcall+Simulator+-+Single+Run.png Sports B2B https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653943014901-YK6A37ZOZ5S2ULUBQYCN/Post-Game+Report+%E2%80%93+Detailed+Report+-+Critical+Calls.png Sports B2B https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/1653943018544-UDO4Q3JC1UB3QHXSA766/Post-Game+Report+%E2%80%93+2.png Sports B2B https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/abd7e3e8-41da-4fe1-9cf9-929ef68485a6/PlayCall+Simulator.png Sports B2B - Make it stand out the EdjVarsity play call simulator https://www.erikorr.com/book-covers daily 0.75 2022-06-14 https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/61412f73-bf95-4ea5-9055-840fe4e7cee0/Almanac-Cover-2021.png Book Covers - Make it stand out 2021 Football Outsiders Almanac https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/282311c2-66c6-49f3-a369-9b67a9877567/Screen+Shot+2022-06-14+at+11.40.56+AM.png Book Covers - Make it stand out 2019 Football Outsiders Almanac https://images.squarespace-cdn.com/content/v1/5b6e4afaa9e0285a1e71447c/09f54a1c-22a3-4152-820b-0aa1768eac75/Mock-front.png Book Covers - Make it stand out 2020 Football Outsiders Almanac