EdjFootball

Data analytics is increasingly influencing decisions in sports at all levels. EdjSports is at the forefront in developing these types of services. As such, EdjFootball is a SaaS service developed for football coaches to help them use data to make better decisions. Versions of the product have been developed for all levels of play, from professional to high school. EdjFootball is a product which has been used by 17 NFL teams, and hundreds of high school teams.

EdjFootball - NFL

EdjFootball NFL is designed to harness the power of EdjSports proprietary simulation model, the first fully customizable simulation model in football. NFL coaches are able to input any game state which will then run through 100,000 game simulations and give recommendations on the best play calls to increase their teams win probability. The challenge was to build a product that is easy to use for football coaches and can communicate complicated statistical concepts in an easy actionable way. For the NFL version, historical data from the previous 20 years of play combined with the current makeup and performance of the teams, is automatically input into the app. This means, all the coach or assistant has to do is enter any gamestate, with any team, at any time to run the simulation and see the results.

EdjFootball - High School (a.k.a. EdjVarsity)

While the goal of the app is the same, the high school version of EdjFootball is slightly a different user experience. As data for all 15,000 U.S. football programs does not exist in an accessible way, we had to design the experience differently. EdjVarsity uses coach-input coaching customizations to evaluate his own and his opponents teams. Once again the challenge is to design and fast and easy to use interface for football coaches. Many high school teams use the app in real time, so it is crucial that the product is easy and fast. The coaching customizations were designed in a “tug-of-war“ format to show the teams relative strengths and weaknesses against each other. Not only is this intuitive to the coaches, it makes it extremely to make adjustments on the fly as the game situation plays out.